At shurl.ch, we have had one clear goal from day one: to provide all users with a simple, secure, and professional URL shortening service.
That’s why we intentionally offer our Starter package free of charge. We want to give private users, startups, clubs, and creative projects the opportunity to explore shurl.ch without risk, build their audience, and grow with us.
And that is exactly what is happening—which makes us very happy.
At the same time, we are noticing that our free offering is increasingly being used more intensively than originally intended. More and more Starter accounts are being used for larger campaigns, public promotions, and commercial reach.
Growth is always something positive. However, we also want to ensure that shurl.ch remains fast, secure, and reliable for everyone in the future.
That is why we have introduced a Fair Use Policy.
With this policy, we are creating clear, transparent, and binding guidelines for both free and paid accounts. Our goal is not to limit honest users. Quite the opposite:
👉 We want to protect our platform.
👉 We want to prevent abuse.
👉 And we want to ensure fair conditions for everyone.
Because only then can we continue developing shurl.ch sustainably.
Curious to learn more?
👉 Visit our Help Center under “Subscriptions” now and discover our new Fair Use Policy.
